A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Sertaç Çifci, Yuksel Ekinci, Georgina Whyatt, Arnold Japutra, Sebastian Molinillo, Haytham Siala
| Year of publication: |
September 2016
|
|---|---|
| Authors: | Çifci, Sertaç ; Ekinci, Yuksel ; Whyatt, Georgina ; Japutra, Arnold ; Molinillo, Sebastian ; Siala, Haytham |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 9, p. 3740-3747
|
| Subject: | Consumer-Based Brand Equity (CBBE) | Brand satisfaction | Service quality | Fashion retail industry | Private Labels (PL) | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Einzelhandel | Retail trade | Mode | Fashion | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Handelsmarke | Store brand | Textilhandel | Textile distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.12.066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011515251