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~person:"Ekinci, Yuksel"
~subject:"Brand image"
~subject:"Brand satisfaction"
~subject:"Customer experience"
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Brand image
Brand satisfaction
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Beziehungsmarketing
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Ekinci, Yuksel
Loureiro, Sandra Maria Correia
16
Han, Heesup
13
Japutra, Arnold
13
Klaus, Philipp
13
Gil Saura, Irene
12
Hollebeek, Linda D.
12
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11
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10
Hyun, Sunghyup Sean
9
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9
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8
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Rather, Raouf Ahmad
8
Sarkar, Abhigyan
8
Chahal, Hardeep
7
Das, Gopal
7
Huber, Frank
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Prentice, Catherine
7
Rahman, Zillur
7
So, Kevin Kam Fung
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Sreejesh, S.
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Fatma, Mobin
6
Gustafsson, Anders
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Hwang, Jinsoo
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Iglesias, Oriol
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Khamitov, Mansur
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International journal of market research
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ECONIS (ZBW)
7
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1
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
2
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
3
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
4
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
5
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
6
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
7
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
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