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Elberse, Anita
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Advertising and expectations : the effectiveness of pre-release advertising for motion pictures
Elberse, Anita
;
Anand, Bharat N.
-
2006
Persistent link: https://www.econbiz.de/10003373663
Saved in:
2
The effectiveness of pre-release advertising for motion pictures : an empirical investigation using a simulated market
Elberse, Anita
;
Anand, Bharat N.
- In:
Information economics and policy : IEP
19
(
2007
)
3/4
,
pp. 319-343
Persistent link: https://www.econbiz.de/10003574953
Saved in:
3
The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market
Elberse, Anita
;
Anand, Bharat
- In:
Information Economics and Policy
19
(
2007
)
3-4
,
pp. 319-343
Persistent link: https://www.econbiz.de/10005261883
Saved in:
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