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Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine; Loy, Jens-Peter; Weiss, Christoph R. - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 736-759
Persistent link: https://www.econbiz.de/10011298086
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How do supermarkets respond to brand-level demand shocks? : evidence from the German beer market
Empen, Janine; Hamilton, Stephen F. - In: American journal of agricultural economics 95 (2013) 5, pp. 1223-1229
Persistent link: https://www.econbiz.de/10010204243
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Attribute search in online retailing
Richards, Timothy J.; Hamilton, Stephen F.; Empen, Janine - In: American journal of agricultural economics 99 (2017) 1, pp. 225-242
Persistent link: https://www.econbiz.de/10011761191