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~person:"Erickson, Gary M."
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Erickson, Gary M.
Slater, Stanley F.
96
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78
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40
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39
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Special issue on "marketing strategy"
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ECONIS (ZBW)
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Competition for market share in the presence of strategic invisible assets : the US automobile market, 1971 - 1981
Erickson, Gary M.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10001330013
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Gaining comparative advantage through discretionary expenditures : the returns to R&D and advertising
Erickson, Gary M.
- In:
Management science : journal of the Institute for …
38
(
1992
)
9
,
pp. 1264-1279
Persistent link: https://www.econbiz.de/10001130108
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