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~person:"Esch, Franz-Rudolf"
~type_genre:"Handbook"
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
Esch, Franz-Rudolf
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001390698
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
Esch, Franz-Rudolf
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ed.
)
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2001
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3., erw. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001607993
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
Esch, Franz-Rudolf
(
ed.
)
-
2005
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4., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002570369
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