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~person:"Füller, Johann"
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29
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Füller, Johann
Zenou, Yves
210
Jackson, Matthew O.
90
Patacchini, Eleonora
88
Goyal, Sanjeev
64
Sabatini, Fabio
60
Becker, Manfred
59
Kreutzer, Ralf T.
52
Mauleon, Ana
52
Kuchler, Theresa
51
Stroebel, Johannes
51
Fafchamps, Marcel
50
Qiu, Liangfei
48
Vannetelbosch, Vincent J.
48
Whinston, Andrew B.
47
Chandrasekhar, Arun G.
43
Dwivedi, Yogesh Kumar
43
Galeotti, Andrea
42
Goldfarb, Avi
40
Fortin, Bernard
39
Garavan, Thomas N.
39
Skiera, Bernd
39
Bramoullé, Yann
38
Law, Chun Hung Roberts
38
Thom, Norbert
37
Tan, Yong
36
Tucker, Catherine
36
Bailey, Michael
35
Calvó-Armengol, Antoni
35
Rasul, Imran
35
Sarangi, Sudipta
35
Sarracino, Francesco
35
Ghose, Anindya
34
Munshi, Kaivan
34
McLean, Gary N.
33
Vega-Redondo, Fernando
33
Zhang, Jing
33
Neumark, David
31
Stephen, Andrew T.
31
Acemoglu, Daron
30
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Journal of management information systems : JMIS
4
Creativity and innovation management
3
California management review
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Der Markt : international journal of marketing
1
Discontinuous innovation : learning to manage the unexpected
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
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1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
1
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Research policy : policy, management and economic studies of science, technology and innovation
1
Sloan working papers
1
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1
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1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of strategic information systems : incorporating International Information Systems
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
WEB 2.0 : Hype oder Substanz?
1
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ECONIS (ZBW)
30
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1
The impact of social media campaigns on the success of new product introductions
Baum, Daniela
;
Spann, Martin
;
Füller, Johann
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
Saved in:
2
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
3
The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on
Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Saved in:
4
Das kreative Potenzial von Online-Communities für das Marketing : das Fallbeispiel Hyve AG
Füller, Johann
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 49-62)
.
2008
Persistent link: https://www.econbiz.de/10003784640
Saved in:
5
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katja
;
Füller, Johann
;
Hautz, Julia
;
Bilgram, …
- In:
Journal of management information systems : JMIS
32
(
2015
)
3
,
pp. 197-228
Persistent link: https://www.econbiz.de/10011435879
Saved in:
6
Reciprocity vs.free-riding in innovation contest communities
Kathan, Wolfgang
;
Hutter, Katja
;
Füller, Johann
; …
- In:
Creativity and innovation management
24
(
2015
)
3
,
pp. 537-549
Persistent link: https://www.econbiz.de/10011454167
Saved in:
7
Firestorms : modeling conflict diffusion and management strategies in online communities
Hauser, Florian
;
Hautz, Julia
;
Hutter, Katja
;
Füller, …
- In:
The journal of strategic information systems : …
26
(
2017
)
4
,
pp. 285-321
Persistent link: https://www.econbiz.de/10011792968
Saved in:
8
Produkt- und Serviceentwicklung in Kooperation mit Online Communities
Füller, Johann
;
Jawecki, Gregor
;
Bartl, Michael
- In:
Kundenorientierte Unternehmensführung : …
,
(pp. 449-468)
.
2009
Persistent link: https://www.econbiz.de/10003790122
Saved in:
9
Ideenmanagement und Innovation mit Social Networks : die Swarowski i-flash Community
Erler, Hannes
;
Rieger, Markus
;
Füller, Johann
- In:
Kommunikation als Erfolgsfaktor im …
,
(pp. 391-401)
.
2009
Persistent link: https://www.econbiz.de/10003853674
Saved in:
10
How to use the innovative potential of online communities? : netnography - an unobtrusive research method to absorb the knowledge and creativity of online communities
Jawecki, Gregor
;
Füller, Johann
- In:
International journal of business process integration …
3
(
2008
)
4
,
pp. 248-255
Persistent link: https://www.econbiz.de/10003857622
Saved in:
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