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Methodical bases of determination of a motor transport enterprise strategic stability level, based on estimation and analysis of stability of motor-transport enterprise separate types of activity with the use of fuzzy sets theory framework, system and multicriterion approaches have been...
Persistent link: https://www.econbiz.de/10011222696
The correlation between the marketing and the logistics within an enterprise has been considered. Based on corresponding elements of «7P» and «7R» complexes the basic points of marketing and logistics interaction were identified. The integrated marketing-logistics system in the MTE has been...
Persistent link: https://www.econbiz.de/10011222636
A model of partnership at a motor-transport enterprise, which provides four types of partnership, has been considered. The general partnership marketing system of a motor-transport enterprise with major groups of interaction subjects has been suggested. The managing subsystem is presented in the...
Persistent link: https://www.econbiz.de/10011222654