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Previous research on loyalty programs in Australia has shown the benefits gained by partners in these programs. This paper develops this research and introduces the concept of network development in loyalty programs. It builds on the theory of network development (Hertz and Mattson, 2004) and...
Persistent link: https://www.econbiz.de/10009482033
This thesis investigates the problem of market mechanism design for supply chain management and e-marketplace development. Instead of viewing a market as an isolated entity, we consider each market to be a part of a supply chain and study the effects of interactions between different markets in...
Persistent link: https://www.econbiz.de/10009482275