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Fahey, Liam
Haynes, Kingsley E.
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Market-based assets and shareholder value : a framework for analysis
Srivastava, Rajendra Krishan
;
Shervani, Tasadduq A.
; …
-
1997
Persistent link: https://www.econbiz.de/10000978957
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2
ADVERTISING EFFECTIVENESS - Linking advertising to brand and market-based assets - How to leverage market-based assets to grow shareholder value: The Microsoft case
Srivastava, Rajendra
;
Fahey, Liam
;
Shervani, Tasadduq
- In:
ADMAP : for decisionmakers in advertising, marketing, …
35
(
2000
)
2
,
pp. 33-36
Persistent link: https://www.econbiz.de/10006778192
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3
Market-based assets and shareholder value: a framework for analysis
Srivastava, Rajendra K.
;
Shervani, Tasadduq A.
;
Fahey, Liam
- In:
A reader in marketing communications
,
(pp. 239-269)
.
2005
Persistent link: https://www.econbiz.de/10003292736
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4
Section IV: What Are the Contributions of Marketing to Organizational - Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activit...
Srivastava, Rajendra K.
;
Shervani, Tasadduq A.
;
Fahey, Liam
- In:
Journal of marketing
63
(
1999
),
pp. 168-179
Persistent link: https://www.econbiz.de/10005964034
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5
Market-Based Assets and Shareholder Value: A Framework for Analysis
Srivastava, Rajendra K.
;
Shervani, Tasadduq A.
;
Fahey, Liam
- In:
Journal of marketing
62
(
1998
)
1
,
pp. 2-18
Persistent link: https://www.econbiz.de/10005979235
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6
The resource-based view and marketing: The role of market-based assets in gaining competitive advantage
Srivastava, Rajendra K.
;
Fahey, Liam
;
Christensen, H.Kurt
- In:
Journal of management : JOM
27
(
2001
)
6
,
pp. 777-802
Persistent link: https://www.econbiz.de/10006976367
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