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Primary Influences of Environmental Uncertainty on Promotions Budget Allocation and Performance : A Cross-Country Study of Retail Advertisers
Fam, Kim-Shyan - 2009
Provides insight into the planning abilities of smallretailers faced with an uncertain environment. When faced with such anenvironment, retailers must adopt strategies designed to maximize theirprofits. A conceptual model linking uncertainty with firm performance andpromotion budget allocation...
Persistent link: https://www.econbiz.de/10013154916
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Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers
Fam, Kim-Shyan; Yang, Zhilin - In: Journal of business research : JBR 59 (2006) 2, pp. 259-267
Persistent link: https://www.econbiz.de/10006713655
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Confucian/Chopsticks Marketing
Fam, Kim-Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2010) 3, pp. 393-398
Persistent link: https://www.econbiz.de/10008370187
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Addressing the Advertising of Controversial Products in China: An Empirical Approach
Fam, Kim-Shyan; Waller, David S.; Yang, Zhilin - In: Journal of business ethics : JOBE 88 (2009) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10008254298
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Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim-Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-56
Persistent link: https://www.econbiz.de/10009972105
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Confucian/Chopsticks Marketing
Fam, Kim-Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2010) 3, pp. 393-398
Persistent link: https://www.econbiz.de/10009135850
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Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?
Zeng, Fue; Yang, Zhilin; Li, Yongqiang; Fam, Kim-Shyan - In: Industrial marketing management : the international … 40 (2011) 3, pp. 395-405
Persistent link: https://www.econbiz.de/10008884375
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Confucian/Chopsticks Marketing
Fam, Kim-Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of Business Ethics 88 (2009) 3, pp. 393-397
Persistent link: https://www.econbiz.de/10008480745
Cover Image
Addressing the Advertising of Controversial Products in China: An Empirical Approach
Fam, Kim-Shyan; Waller, David; Yang, Zhilin - In: Journal of Business Ethics 88 (2009) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10004999687
Cover Image
Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers
Fam, Kim-Shyan; Yang, Zhilin - In: Journal of Business Research 59 (2006) 2, pp. 259-267
Persistent link: https://www.econbiz.de/10005466257