Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers
Year of publication: |
2006
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Authors: | Fam, Kim-Shyan ; Yang, Zhilin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 59.2006, 2, p. 259-267
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