Narrow search
Showing 1 - 6 of 6
Cover Image
Organization of international market introduction: Can cooperation between central units and local product management influence success
Baumgarten, Antje; Herstatt, Cornelius; Fantapié … - Institut für Technologie- und Innovationsmanagement, … - 2006
When organizing international market introductions multinational companies face coordination problems between the leading central organizational unit and local product management. Based on the assumption that international market introductions are initiated and managed by a central unit we...
Persistent link: https://www.econbiz.de/10009646554
Cover Image
Organization of international market introduction: Can cooperation between central units and local product management influence success
Baumgarten, Antje; Herstatt, Cornelius; Fantapié … - 2006
When organizing international market introductions multinational companies face coordination problems between the leading central organizational unit and local product management. Based on the assumption that international market introductions are initiated and managed by a central unit we...
Persistent link: https://www.econbiz.de/10010308050
Cover Image
Organization of International Market Introduction:Can cooperation between central units and localproduct management influence success?
Baumgarten, Antje; Herstatt, Cornelius; Fantapié … - Institut für Technologie- und Innovationsmanagement … - 2006
-When organizing international market introductions multinational companies facecoordination problems between the leading central organizational unit and local productmanagement. Based on the assumption that international market introductions are initiatedand managed by a central unit we examine...
Persistent link: https://www.econbiz.de/10005867086
Cover Image
Organization of international market introduction: Can cooperation between central units and local product management influence success
Baumgarten, Antje; Herstatt, Cornelius; Fantapié … - 2006
When organizing international market introductions multinational companies face coordination problems between the leading central organizational unit and local product management. Based on the assumption that international market introductions are initiated and managed by a central unit we...
Persistent link: https://www.econbiz.de/10009426974
Cover Image
Organization of international market introduction : can cooperation between central units and local product management influence success?
Baumgarten, Antje; Herstatt, Cornelius; Fantapié … - In: Managing innovation driven companies : approaches in …, (pp. 37-55). 2011
Persistent link: https://www.econbiz.de/10008807018
Cover Image
Die Organisation von internationalen Markteinführungen : eine empirische Analyse am Beispiel der Konsumgüterbranche im deutschsprachigen Raum
Baumgarten, Antje - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003297806