Organization of international market introduction : can cooperation between central units and local product management influence success?
Antje Baumgarten, Cornelius Herstatt, and Claudia Fantapié Altobelli
| Year of publication: |
2011
|
|---|---|
| Authors: | Baumgarten, Antje ; Herstatt, Cornelius ; Fantapié Altobelli, Claudia |
| Published in: |
Managing innovation driven companies : approaches in practice. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-24590-7. - 2011, p. 37-55
|
| Subject: | Internationaler Markteintritt | International market entry | Organisationsstruktur | Organizational structure | Innovationsmanagement | Innovation management | Produktmanagement | Product management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008807018