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~person:"Farr, Andy"
~person:"Foxall, Gordon R."
~person:"Garolera, Jordi"
~person:"Holt, Douglas B."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Reprint"
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Markenartikel
Consumer behaviour
14
Konsumentenverhalten
14
Brand management
7
Markenführung
7
Brand
5
Brand image
5
Markenimage
5
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2
Comparison
2
Cultural identity
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Farr, Andy
Foxall, Gordon R.
Garolera, Jordi
Holt, Douglas B.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Aaker, Jennifer
4
Ehrenberg, Andrew S. C.
3
Elliott, Richard
3
Fournier, Susan
3
Benet-Martínez, Verónica
2
De Chernatony, Leslie
2
Haller, Axel
2
Klockhaus, Volker
2
McCarthy, Michael S.
2
Park, C. Whan
2
Romaniuk, Jenni
2
Stolowy, Hervé
2
Aaker, David A.
1
Alden, Dana
1
Alford, Bruce L.
1
Almquist, Eric
1
Arvidsson, Adam
1
Austin, Jon R.
1
Auty, Susan
1
Azoulay, Audrey
1
Baker, William E.
1
Baldinger, Allan L.
1
Batra, Rajeev
1
Bengtsson, Anders
1
Berry, Lisette
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Bird, M.
1
Blair, Edward
1
Branthwaite, A.
1
Brasel, S. Adam
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Brown, Tom
1
Burt, Steven
1
Calder, Bobby J.
1
Capella, Louis M.
1
Carlson, Brad D.
1
Channon, C.
1
Chung, Jay Young
1
Cooper, P.
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Cote, Joseph A.
1
Cotte, June
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Cross-cultural and critical perspectives on brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Measuring and managing brands
1
Source
All
ECONIS (ZBW)
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Understanding, measuring, and using
brand
equity
Dyson, Paul
;
Farr, Andy
;
Hollis, Nigel S.
-
2009
Persistent link: https://www.econbiz.de/10003784813
Saved in:
2
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
3
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
4
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
5
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
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