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A qualitative inquiry of multi-brand loyalty : some propositions and implications for mobile phone service providers
Farzana Quoquab; Norjaya Mohd. Yasin; Rozhan Abu Dardak - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 250-271
Persistent link: https://www.econbiz.de/10010349420
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What drives customer switching intention in Malaysian hotel industry? : the hidden link
Reza Saleki; Farzana Quoquab; Jihad Mohammad - In: International journal of business innovation and … 23 (2020) 1, pp. 18-40
Persistent link: https://www.econbiz.de/10012270995
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The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad; Farzana Quoquab; Thurasamy Ramayah; … - In: Journal of electronic commerce research : JECR 21 (2020) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
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Mediating effects of students' social bonds between self-esteem and customer citizenship behaviour in the context of international university branch campuses
Tan, Vie Ming; Farzana Quoquab; Ahmad, Fauziah Sh.; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 305-329
Persistent link: https://www.econbiz.de/10011636584