A qualitative inquiry of multi-brand loyalty : some propositions and implications for mobile phone service providers
Year of publication: |
2014
|
---|---|
Authors: | Farzana Quoquab ; Norjaya Mohd. Yasin ; Rozhan Abu Dardak |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 2, p. 250-271
|
Subject: | Consumer behavior | Brand loyalty | Mobile communications | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Beziehungsmarketing | Relationship marketing | Mobiltelefon | Mobile phone | Markentreue |
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