Lans, Ralf van der; Cote, Joseph A.; Cole, Catherine A.; … - In: Marketing Science 28 (2009) 5, pp. 968-985
The universality of design perception and response is tested using data collected from 10 countries: Argentina, Australia, China, Germany, Great Britain, India, The Netherlands, Russia, Singapore, and the United States. A Bayesian, finite-mixture, structural equation model is developed that...
