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~person:"Fernandes, Teresa"
~person:"Luoma-aho, Vilma"
~person:"Malthouse, Edward C."
~subject:"Social Web"
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Fernandes, Teresa
Luoma-aho, Vilma
Malthouse, Edward C.
Harrigan, Paul
13
Agnihotri, Raj
11
Hollebeek, Linda D.
11
Loureiro, Sandra Maria Correia
11
Itani, Omar S.
9
Ahuja, Vandana
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Alt, Rainer
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Rahman, Zillur
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Rather, Raouf Ahmad
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Rita, Paulo
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Theobald, Elke
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Veloutsou, Cleopatra
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Carlson, Jamie
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De Meyer, Bernard
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Dwivedi, Yogesh Kumar
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Dölling, Steffen
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Karjaluoto, Heikki
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Journal of strategic marketing
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2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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1
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1
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1
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Journal of service theory and practice : JSTP
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Policy and marketing strategies for digital media
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
15
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1
The impact of new media on customer relationships
Hennig-Thurau, Thorsten
;
Malthouse, Edward C.
;
Friege, …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
Saved in:
2
Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.
;
Haenlein, Michael
;
Skiera, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
Saved in:
3
Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Policy and marketing strategies for digital media
,
(pp. 233-245)
.
2014
Persistent link: https://www.econbiz.de/10010369862
Saved in:
4
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
5
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
6
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
7
"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna
;
Munnukka, Juha
;
Maity, Devdeep
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012248946
Saved in:
8
Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa
;
Castro, Ana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
Saved in:
9
How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa
;
Remelhe, Pedro
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
Saved in:
10
Social media and sports : driving fan engagement with football clubs on Facebook
Vale, Leonor
;
Fernandes, Teresa
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011860421
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