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~person:"Ferraro, Rosellina"
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Ferraro, Rosellina
Shankar, Venkatesh
162
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"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior
Inman, J. Jeffrey
;
Shankar, Venkatesh
;
Ferraro, Rosellina
-
2002
Persistent link: https://www.econbiz.de/10001716141
Saved in:
2
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
Inman, J.Jeffrey
;
Shankar, Venkatesh
;
Ferraro, Rosellina
- In:
Journal of marketing
68
(
2004
)
2
,
pp. 51-71
Persistent link: https://www.econbiz.de/10005927928
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