"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior
Year of publication: |
2002
|
---|---|
Authors: | Inman, J. Jeffrey ; Shankar, Venkatesh ; Ferraro, Rosellina |
Publisher: |
Cambridge, Mass. |
Subject: | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel |
Extent: | 30 S graph. Darst |
---|---|
Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 02,117 |
Type of publication: | Book / Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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