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Price competition online : platforms vs. branded websites
Loginova, Oksana - 2019
Persistent link: https://www.econbiz.de/10012116507
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Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev; Kumar, Vikas; Kaushik, Arun Kumar; … - In: Journal of global marketing 36 (2023) 4, pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
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Branded websites, marketplace selling and price competition
Loginova, Oksana - 2021
Persistent link: https://www.econbiz.de/10012659075
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Price competition online : platforms vs. branded websites
Loginova, Oksana - 2021
Persistent link: https://www.econbiz.de/10012659099
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Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas; Kaushal, Vikrant; Shashi - In: Journal of retailing and consumer services 71 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
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Branded websites and marketplace selling : competing during COVID-19
Loginova, Oksana - In: Journal of economic behavior & organization : JEBO 203 (2022), pp. 577-592
Persistent link: https://www.econbiz.de/10014228171
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Enhancing participation intentions in online brand communities
Kumar, Vikas - In: Marketing intelligence & planning 40 (2022) 7, pp. 898-913
Persistent link: https://www.econbiz.de/10013393592