Purpose: As an industry, sport business (SB) has seen significant growth since the early 2000s. Concurrently, the number of postsecondary sport management programs has also expanded dramatically. However, there remain concerns about whether these programs are meeting the...

Purpose: The segmentation of customers into homogeneous groups is well researched, reflecting its importance to marketers. Specific to professional sports, published research on customer segmentation first occurred in the early 2000s, but no studies exist based on internal data from season...

The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional...

A new lens : envisioning an active economy / David J. Finch, David Legg, Norm O'Reilly, Jason Ribeiro, Trevor Tombe -- Mapping the active economy to community value / David J. Finch, David Legg, Norm O'Reilly, Jason Ribeiro, Trevor Tombe -- Stakeholders in the active economy / Matthew Dowling,...

"This book investigates how the active economy incorporates all enterprises participating in, or contributing to, improving individual or community prosperity through the development and delivery of active living, sport, active recreation, physical education, physical literacy, indoor and...