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Rethinking marketing communication : from integrated marketing communication to relationship communication

Finne, Åke; Grönroos, Christian - In: Journal of marketing communications 15 (2009) 2/3, pp. 179-195

Persistent link: https://www.econbiz.de/10003881215

Rethinking marketing communication : from integrated marketing communication to relationship communication

Finne, Åke; Grönroos, Christian - In: The evolution of integrated marketing communications : …, (pp. 105-121). 2011

Persistent link: https://www.econbiz.de/10009232917

Towards a dynamic communication model : a useful tool in relationship communication

Finne, Åke (contributor); Grönroos, Christian (contributor) - 2006

Persistent link: https://www.econbiz.de/10003301182

Communication-in-use : customer-integrated marketing communication

Finne, Åke; Grönroos, Christian - In: European journal of marketing : EJM 51 (2017) 3, pp. 445-463

Persistent link: https://www.econbiz.de/10011698204

Towards a Dynamic Communication Model: A Useful Tool in Relationship Communication

Finne, Åke; Grönroos, Christian - Hanken Svenska Handelshögskolan - 2006

In order to bring insight into the emerging concept of relationship communication, concepts from two research traditions will be combined in this paper. Based on those concepts a new model, the dynamic relationship communication model, will be presented. Instead of a company perspective focusing...

Persistent link: https://www.econbiz.de/10005802194