Rural regions of the United States have experienced detrimental out-migration, or brain drain, of college-educated individuals. The present study used survey data, gathered with an interactive website tool containing a comprehensive collection of economic and lifestyle features, to determine...

Purpose: The purpose of this paper is to examine whether experiential offerings from two types of retailers play a significant role in consumer responses toward Indian malls. Specifically, this study examined the relationships between consumer perceptions of experience economy 4E constructs...