Fischer, Alban; Sieg, Jan Henrik; Wallin, Martin W.; … - In: The Service Industries Journal 34 (2014) 5, pp. 399-421
Dialogues between professionals and their clients are at the core of relationship marketing of professional service firms. To nurture dialogues, professionals need to extend the scope of the dialogue to new issues that impact the client organization's performance. We develop and examine (<italic>N</italic> =...