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When thinking about goals undermines goal pursuit

Fishbach, Ayelet; Choi, Jinhee - In: Organizational Behavior and Human Decision Processes 118 (2012) 2, pp. 99-107

We explore how attending to the goals an activity achieves (i.e., its instrumentality) impacts the motivation to pursue …

Persistent link: https://www.econbiz.de/10010576390

How to keep working when you're just not feeling it : four strategies for motivating yourself

Fishbach, Ayelet - In: Harvard business review : HBR 96 (2018) 6, pp. 138-141

Persistent link: https://www.econbiz.de/10011942203

A recipe for friendship : similar food consumption promotes trust and cooperation

Woolley, Kaitlin; Fishbach, Ayelet - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10011771809

Underestimating the importance of expressing intrinsic motivation in job interviews

Woolley, Kaitlin; Fishbach, Ayelet - In: Organizational behavior and human decision processes : … 148 (2018), pp. 1-11

Persistent link: https://www.econbiz.de/10011928663

The dynamics of self-regulation : when goals commit versus liberate

Fishbach, Ayelet; Zhang, Ying - In: Social psychology of consumer behavior, (pp. 365-386). 2009

Persistent link: https://www.econbiz.de/10003812989

Choice as an end versus a means

Choi, Jinhee; Fishbach, Ayelet - In: Journal of marketing research : JMR 48 (2011) 3, pp. 544-554

Persistent link: https://www.econbiz.de/10009161351

The course of motivation

Touré-Tillery, Maferima; Fishbach, Ayelet - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 414-423

Persistent link: https://www.econbiz.de/10009384875

The function of value in self-regulation

Fishbach, Ayelet - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 129-133

Persistent link: https://www.econbiz.de/10003860433

The motivating-uncertainty effect : uncertainty increases resource investment in the process of reward pursuit

Shen, Luxi; Fishbach, Ayelet; Hsee, Christopher K. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 5, pp. 1301-1315

Persistent link: https://www.econbiz.de/10010490115

The Motivating-Uncertainty Effect : Uncertainty Increases Resource Investment in the Process of Reward Pursuit

Shen, Luxi - 2018

positive experience such as excitement and hence increases motivation. Four studies involving real rewards lend support to the … motivating-uncertainty effect. This research carries theoretical implications for research on risk preference and motivation and …

Persistent link: https://www.econbiz.de/10012936266