The function of value in self-regulation
Year of publication: |
2009
|
---|---|
Authors: | Fishbach, Ayelet |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 2, p. 129-133
|
Subject: | Konsumentenverhalten | Consumer behaviour | Motivation | Theorie | Theory |
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