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The function of value in self-regulation

Fishbach, Ayelet - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 129-133

Persistent link: https://www.econbiz.de/10003860433

The dynamics of self-regulation : when goals commit versus liberate

Fishbach, Ayelet; Zhang, Ying - In: Social psychology of consumer behavior, (pp. 365-386). 2009

Persistent link: https://www.econbiz.de/10003812989

Choice as an end versus a means

Choi, Jinhee; Fishbach, Ayelet - In: Journal of marketing research : JMR 48 (2011) 3, pp. 544-554

Persistent link: https://www.econbiz.de/10009161351

How to motivate yourself and others? : intended and unintended consequences

Schroeder, Juliana; Fishbach, Ayelet - In: Research in organizational behavior : an annual series … 35 (2015), pp. 123-141

Persistent link: https://www.econbiz.de/10011429160

For the fun of it : harnessing immediate rewards to increase persistence in long-term goals

Woolley, Kaitlin; Fishbach, Ayelet - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 952-966

Persistent link: https://www.econbiz.de/10011489880

The motivating-uncertainty effect : uncertainty increases resource investment in the process of reward pursuit

Shen, Luxi; Fishbach, Ayelet; Hsee, Christopher K. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 5, pp. 1301-1315

Persistent link: https://www.econbiz.de/10010490115

The course of motivation

Touré-Tillery, Maferima; Fishbach, Ayelet - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 414-423

Persistent link: https://www.econbiz.de/10009384875

The Motivating-Uncertainty Effect : Uncertainty Increases Resource Investment in the Process of Reward Pursuit

Shen, Luxi - 2018

positive experience such as excitement and hence increases motivation. Four studies involving real rewards lend support to the … motivating-uncertainty effect. This research carries theoretical implications for research on risk preference and motivation and …

Persistent link: https://www.econbiz.de/10012936266

How to keep working when you're just not feeling it : four strategies for motivating yourself

Fishbach, Ayelet - In: Harvard business review : HBR 96 (2018) 6, pp. 138-141

Persistent link: https://www.econbiz.de/10011942203

Underestimating the importance of expressing intrinsic motivation in job interviews

Woolley, Kaitlin; Fishbach, Ayelet - In: Organizational behavior and human decision processes : … 148 (2018), pp. 1-11

Persistent link: https://www.econbiz.de/10011928663