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~person:"Fishburn, Peter C."
~person:"Polonsky, Michael J."
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Virtuelle Stimuli für Kundente...
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Nutzen
66
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34
Utility
30
Theorie
29
Theory
29
Decision
23
Risiko
7
Risk
7
Entscheidungstheorie
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Fishburn, Peter C.
Polonsky, Michael J.
Bruhn, Manfred
339
Homburg, Christian
235
Pepels, Werner
178
Huber, Frank
173
Kotler, Philip
173
Meffert, Heribert
162
Wiedmann, Klaus-Peter
142
Bauer, Hans H.
136
Herstatt, Cornelius
125
Belz, Christian
103
Diller, Hermann
101
Kumar, V.
99
Herrmann, Andreas
92
Tomczak, Torsten
90
Esch, Franz-Rudolf
83
Ahlert, Dieter
78
Burmann, Christoph
74
Kreutzer, Ralf T.
73
Kleinaltenkamp, Michael
72
Krafft, Manfred
72
Wirtz, Bernd W.
71
Sheth, Jagdish N.
68
Backhaus, Klaus
66
Sträßer, Anne-Katrin
65
Heinemann, Gerrit
64
Fritz, Wolfgang
61
Silberer, Günter
61
Verhoef, Peter C.
61
Kuß, Alfred
59
Han, Heesup
57
Piller, Frank T.
57
Albers, Sönke
56
Stauss, Bernd
56
Hollebeek, Linda D.
53
Stock-Homburg, Ruth
51
Reichwald, Ralf
49
Reinecke, Sven
49
Hadwich, Karsten
48
Helm, Roland
48
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Journal of risk and uncertainty : JRU
10
Operations research
9
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
6
Journal of economic theory
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Theory and decision : an international journal for multidisciplinary advances in decision science
4
International economic review
3
Journal of strategic marketing
3
Mathematical social sciences
2
Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
2
Australasian marketing journal
1
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1
Economics letters
1
Handbook of game theory with economic applications : volume 2
1
Handbook of game theory with economic applications ; Vol. 2
1
Johns Hopkins series in the mathematical sciences
1
Journal of economic literature
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
Microeconomic theory
1
Naval research logistics quarterly : an internat. journal
1
Papers from the fifth International Conference on the Foundations and Applications of Utility, Risk and Decision Theories : Duke University, June 9 - 13, 1990 ; special issue
1
Publications in operations research
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Science, decision and value : proceedings of the fifth University of Western Ontario Philosophy Colloquium, 1969
1
The economic journal : the journal of the Royal Economic Society
1
The quarterly journal of economics
1
Theory and decision library : an international series for philosophy and methodology of the social sciences
1
Theory and decision library : an international series in the philosophy and methodology of the social and behavioral sciences
1
Wheatsheaf books
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ECONIS (ZBW)
69
USB Cologne (EcoSocSci)
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1
Validating the innovation prowess framework for firms in emerging economies facing tight regulatory regimes : the case of Indian pharmaceutical firms
Gupta, Samir
;
Polonsky, Michael J.
;
Ray, Sangeeta
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10012313903
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2
Inactivity and the dynamics of relationship development : a proposed model
Polonsky, Michael J.
;
Gupta, Samir
;
Beldona, Srikanth
; …
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 257-273
Persistent link: https://www.econbiz.de/10003988725
Saved in:
3
Are my symptoms serious Dr. Google? : a resource-based typology of value co-destruction in online self-diagnosis
Robertson, Nichola
;
Polonsky, Michael J.
;
MacQuilken, Lisa
- In:
Australasian marketing journal
22
(
2014
)
3
,
pp. 246-256
Persistent link: https://www.econbiz.de/10010427955
Saved in:
4
Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir
;
Polonsky, Michael J.
;
Lazaravic, Violet
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 191-209
Persistent link: https://www.econbiz.de/10012202453
Saved in:
5
The foundations of expected utility
Fishburn, Peter C.
-
1982
Persistent link: https://www.econbiz.de/10000072393
Saved in:
6
The theory of social choice
Fishburn, Peter C.
-
1973
Persistent link: https://www.econbiz.de/10000044691
Saved in:
7
Utility theory for decision making
Fishburn, Peter C.
-
1979
-
Reprint ed. with corr.
Persistent link: https://www.econbiz.de/10000049064
Saved in:
8
Utility theory for decision making
Fishburn, Peter C.
-
1970
Persistent link: https://www.econbiz.de/10000024460
Saved in:
9
Equivalences and continuity in multivalent preference structures
Farquhar, Peter H.
;
Fishburn, Peter C.
- In:
Operations research
29
(
1981
)
2
,
pp. 282-293
Persistent link: https://www.econbiz.de/10003545776
Saved in:
10
Additive utilities with finite sets: Applications in the management sciences
Fishburn, Peter C.
- In:
Naval research logistics quarterly : an internat. journal
14
(
1967
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003548225
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