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Strategic groups analysis (SGA) as a tool for strategic marketing
Flavián, Carlos; Polo, Yolanda - In: European journal of marketing : EJM 33 (1999) 5-6, pp. 548-569
Persistent link: https://www.econbiz.de/10006096786
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Competitive strategies in Southern Europe: The case of Spanish retailers
Flavián, Carlos; Polo, Yolanda - In: International journal of retail & distribution management 26 (1998) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10006469954
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Identificacion de patrones de comportamiento estratégico en la gran distribucion española
Flavián, Carlos; Polo, Yolanda - In: Información comercial española : ICE ; revista de … (1997) 763, pp. 99-119
Persistent link: https://www.econbiz.de/10007250348