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Sales force automation systems : an analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry
Wright, George; Fletcher, Keith; Donaldson, Bill; Lee, … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 992-1004
Persistent link: https://www.econbiz.de/10003793448
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Sales force automation systems: An analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry
Wright, George; Fletcher, Keith; Donaldson, Bill; Lee, … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 992-1005
Persistent link: https://www.econbiz.de/10008897120
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Drivers in the Adoption and Sophistication of Database Marketing in the Services Sector
Desai, Caroline; Fletcher, Keith; Wright, George - In: The service industries journal 21 (2001) 4, pp. 17-32
Persistent link: https://www.econbiz.de/10006272601
Cover Image
Sales force automation systems: An analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry
Wright, George; Fletcher, Keith; Donaldson, Bill; Lee, … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 992-1004
Persistent link: https://www.econbiz.de/10008142995