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Fletcher, Keith
Jones, Marian V.
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Long range planning : LRP ; international journal of strategic management
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OLC EcoSci
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Strategic Implementation of Database Marketing: Problems and Pitfalls
Fletcher, Keith
;
Wheeler, Colin
;
Wright, Julia
- In:
Long range planning : LRP ; international journal of …
27
(
1994
)
1
,
pp. 133-141
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