Strategic Implementation of Database Marketing: Problems and Pitfalls
| Year of publication: |
1994
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|---|---|
| Authors: | Fletcher, Keith ; Wheeler, Colin ; Wright, Julia |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 1609841. - Vol. 27.1994, 1, p. 133-141
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