Flurry, Laura Ann; Swimberghe, Krist R. - In: Journal of Consumer Marketing 38 (2021) 2, pp. 201-210
Purpose: The purpose of this research is to offer a theoretical explanation for the perpetuation of materialistic values among adolescents. In a recent survey by the Pew Research Center (2019), adolescents in America say that having a lot of money is more important to them in their future than...