Examining brand communities among children and adolescents : an exploratory study
Year of publication: |
2014
|
---|---|
Authors: | Flurry, Laura Ann ; Swinberghe, Krist R. ; Parker, Janna M. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 2, p. 103-110
|
Subject: | Brand community | Children | Materialism | Adolescents | Life satisfaction | Social anxiety | Jugendliche | Youth | Kinder | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Markenführung | Brand management | Social Web | Social web | Markenimage | Brand image | Markenartikel | Brand |
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