//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fok, Dennis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An investigation into multidim...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Kundenbindungsprogramm
3
Loyalty program
3
Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Loyalty programs
2
Relationship marketing
2
Cannibalization
1
Coalition
1
Cross-buying
1
Cross-vendor effects
1
Customer purchases
1
Customer relationship management
1
Direct mailings
1
Direct marketing
1
Direktmarketing
1
Joint promotions
1
Multi-vendor loyalty program
1
Partnership
1
Performance measurement
1
Performance-Messung
1
Points pressure
1
Promotion effectiveness
1
Purchase reinforcement
1
Reward redemption
1
Rewarded behavior
1
Sales promotion
1
Synergy
1
Verkaufsförderung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Undetermined
1
Author
All
Fok, Dennis
Wedel, Michel
286
Bijmolt, Tammo H. A.
90
Pieters, Rik
53
Kamakura, Wagner A.
48
DeSarbo, Wayne S.
29
DeSarbo, Wayne
15
Verhoef, Peter C.
13
Böckenholt, Ulf
11
Zhang, Jie
11
Ebbes, Peter
10
Haaijer, Rinus
10
Leeflang, Peter
10
Bijmolt, Tammo
9
Hofstede, Frenkel ter
9
Kamakura, Wagner
9
Lenk, Peter
9
Dorotic, Matilda
8
Sándor, Zsolt
8
Vriens, Marco
8
Boter, Jaap
6
Rouwendal, Jan
6
Rust, Roland T.
6
Torres, Anna
6
Batra, Rajeev
5
Franses, Philip Hans
5
Heerde, Harald J. van
5
Lans, Ralf van der
5
Naik, Prasad A.
5
Paap, Richard
5
Pieters, F. G. M. (Rik)
5
Rosbergen, Edward
5
Steenkamp, Jan-Benedict E.M.
5
Tribó, Josep A.
5
Verhoef, Peter
5
Bijmolt, Tammo H.A.
4
Bockenholt, Ulf
4
Degeratu, Alexandru M.
4
Hofstede, Frenkel Ter
4
Kim, Youngchan
4
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
1
Marketing Letters
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
3
RePEc
1
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
2
Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
Saved in:
3
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
4
Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter
;
Bijmolt, …
- In:
Marketing Letters
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10009403215
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->