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The tension between strategy and execution : challenges for international advertising research : globalization is much more than universal branding
Ford, John B.; Mueller, Barbara; Taylor, Charles Raymond; … - In: Journal of advertising research 51 (2011), pp. 27-41
Persistent link: https://www.econbiz.de/10009127019
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The arts and nonprofit organizations
Kirchner, Theresa A.; Ford, John B. - 2011
Persistent link: https://www.econbiz.de/10008808666
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003263483
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam; … - 2022 - Fourth edition
Persistent link: https://www.econbiz.de/10013480435
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Strategic marketing : creating competitive advantage
West, Douglas S. - 2015 - 3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003884100