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Customer-based brand equity for a tourism destination (CBBETD) : the specific case of Bandung City, Indonesia
Yuwo, Hartano; Ford, John B.; Purwanegara, Mustika Sufiati - In: Organizations and markets in emerging economies 4 (2013) 1, pp. 8-22
Persistent link: https://www.econbiz.de/10010148153
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New insights on advertising execution and consumer engagement : editor's desk
Ford, John B. - In: Journal of advertising research 61 (2021) 3, pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
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Advertising message impact on consumers : how to enhance positive affect
Ford, John B. - In: Journal of advertising research 62 (2022) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
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How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B. - In: Journal of advertising research 61 (2021) 2, pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
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Broadened JAR focus to support advertising practitioners and scholars : a reflection of evolving marketing and research directions
Ford, John B. - In: Journal of advertising research 61 (2021) 4, pp. 363-364
Persistent link: https://www.econbiz.de/10012813772
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New insights in advertising strategy : editor's desk
Ford, John B. - In: Journal of advertising research 60 (2020) 4, pp. 351-352
Persistent link: https://www.econbiz.de/10012495729
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Competitive advantage
Ford, John B. - In: The Routledge companion to strategic marketing, (pp. 141-150). 2021
Persistent link: https://www.econbiz.de/10012498443
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What do we know about creativity? : editor's desk
Ford, John B. - In: Journal of advertising research 60 (2020) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012293490
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What do we know about gender and diversity? : editor's desk
Ford, John B. - In: Journal of advertising research 60 (2020) 2, pp. 119-120
Persistent link: https://www.econbiz.de/10012293502
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60 robust years of advertising research, and counting : editor's desk
Ford, John B. - In: Journal of advertising research 60 (2020) 3, pp. 237-238
Persistent link: https://www.econbiz.de/10012301355