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Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
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Supplier relationship management capability : a qualification and extension
Forkmann, Sebastian; Henneberg, Stephan; Naudé, Peter; … - In: Industrial marketing management : the international … 57 (2016), pp. 185-200
Persistent link: https://www.econbiz.de/10011549611
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Strategic decision making in business relationships : a dyadic agent-based simulation approach
Forkmann, Sebastian; Wang, Di; Henneberg, Stephan; … - In: Industrial marketing management : the international … 41 (2012) 5, pp. 816-830
Persistent link: https://www.econbiz.de/10009656244
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Understanding the service infusion process as a business model reconfiguration
Forkmann, Sebastian; Ramos, Carla; Henneberg, Stephan; … - In: Industrial marketing management : the international … 60 (2017), pp. 151-166
Persistent link: https://www.econbiz.de/10011672084