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~person:"Foroudi, Pantea"
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Corporate reputation
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Corporate reputation
25
Firmenimage
23
Reputation
13
Brand management
11
Markenführung
11
Brand image
9
Markenimage
9
Public relations
9
Öffentlichkeitsarbeit
9
Consumer behaviour
8
Corporate image
8
Konsumentenverhalten
8
Corporate culture
5
Corporate logo
5
Marketing management
5
Marketingmanagement
5
Unternehmenskultur
5
Website
5
Beziehungsmarketing
4
Relationship marketing
4
Advertising effects
3
Brand architecture
3
Brand reputation
3
Celebrity endorsement
3
Celebrity-Werbung
3
Confidence
3
Emerging market
3
Higher education institution
3
Hochschule
3
Image
3
Loyalty
3
Markenarchitektur
3
Social Web
3
Social web
3
Vertrauen
3
Werbewirkung
3
Advertising
2
Advertising credibility
2
Betriebliche Wertschöpfung
2
Brand credibility
2
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English
28
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Foroudi, Pantea
Zerfaß, Ansgar
88
Lies, Jan
71
Bruhn, Manfred
59
Melewar, T. C.
53
Fehr, Ernst
49
Coombs, W. Timothy
46
Freeman, R. Edward
46
Röttger, Ulrike
46
Bentele, Günter
43
Balmer, John M. T.
42
Wiedmann, Klaus-Peter
42
Heath, Robert L.
39
Swank, Otto H.
39
Schmidt, Klaus M.
37
Bartling, Björn
36
Schwaiger, Manfred
35
Koch, Alexander K.
34
Harrison, Jeffrey S.
32
Ockenfels, Axel
31
Esch, Franz-Rudolf
30
Huck, Steffen
29
Ekmekci, Mehmet
28
Barnett, Michael L.
27
Ordoñez, Guillermo
27
Bar-Isaac, Heski
26
Camilleri, Mark Anthony
26
Smith, N. Craig
26
Bénabou, Roland
25
Watson, Tom
25
Bolton, Gary E.
24
Güth, Werner
24
Kitchen, Philip J.
24
Samuelson, Larry
24
Sliwka, Dirk
24
Spagnolo, Giancarlo
24
Trebesch, Christoph
24
Vrontis, Demetris
24
Wicks, Andrew C.
24
Mailath, George J.
23
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Journal of business research : JBR
7
Building corporate identity, image and reputation in the digital era
2
Corporate reputation review : an international journal
2
European journal of marketing : EJM
2
International journal of hospitality management
2
International studies of management and organization
2
Qualitative market research : an international journal
2
Corporate reputation review
1
European Journal of Marketing
1
European business review
1
International journal of contemporary hospitality management
1
Journal of Business Research
1
Journal of marketing communications
1
Qualitative Market Research: An International Journal
1
Routledge studies in marketing
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
26
Other ZBW resources
2
RePEc
1
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1
Linking corporate logo, corporate image, and
reputation
: an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
2
Linking identity and heritage with image and a
reputation
for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
3
Examining the influence of corporate website favorability on corporate image and corporate
reputation
: findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
4
Examining the effects of celebrity negative publicity on attitude to, and
reputation
of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
5
Business digitalization : corporate identity and
reputation
Foroudi, Pantea
(
ed.
);
Cuomo, Maria Teresa
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014493393
Saved in:
6
Co-creating brand image and
reputation
through
stakeholder
’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
7
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
8
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
9
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
10
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
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