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IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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The role of place branding and image in the development of sectoral clusters : the case of Dubai
Hafeez, Khalid; Foroudi, Pantea; Dinnie, Keith; Bang, Nguyen - In: The journal of brand management : an international journal 23 (2016) 4, pp. 383-402
Persistent link: https://www.econbiz.de/10011606869
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Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena; Melewar, T. C.; Foroudi, Pantea; Dennis, … - In: Journal of business research : JBR 89 (2018), pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
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IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European Journal of Marketing 51 (2017) 3, pp. 528-550
brand identity consequences of awareness, image and reputation. However, websites, social media, advertising and direct …
Persistent link: https://www.econbiz.de/10014724161