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~person:"Fort, Margherita"
~person:"Gaul, Wolfgang"
~person:"Green, Paul E."
~person:"Oswald, Andrew J."
~subject:"Conjoint analysis"
~subject:"Market research"
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Fort, Margherita
Gaul, Wolfgang
Green, Paul E.
Oswald, Andrew J.
Malhotra, Naresh K.
47
Herrmann, Andreas
33
Homburg, Christian
30
Hruschka, Harald
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Fundamentals of marketing research ; Vol. 6
3
Conjoint measurement : methods and applications
2
From data to knowledge : theoretical and practical aspects of classification, data analysis, and knowledge organization
2
Editor's series in marketing
1
Entscheidungsunterstützung für ökonomische Probleme
1
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1
International Series in Quantitative Marketing
1
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1
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1
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1
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1
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1
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1
Marketing : ZFP ; journal of research and management
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Prentice-Hall International Series in Management
1
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1
Studies in classification, data analysis, and knowledge organization
1
Ökonomie und Mathematik : Rudolf Henn zum 65. Geburtstag
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ECONIS (ZBW)
27
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1
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
2
From data to knowledge : theoretical and practical aspects of classification, data analysis, and knowledge organization
Gaul, Wolfgang
(
contributor
);
Pfeifer, Dietmar
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000919184
Saved in:
3
Multidimensional scaling : concepts and applications
Green, Paul E.
-
1989
Persistent link: https://www.econbiz.de/10000761594
Saved in:
4
Zum Einsatz von Datenanalysemethoden in der
Marktforschung
Gaul, Wolfgang
- In:
Ökonomie und Mathematik : Rudolf Henn zum 65. Geburtstag
,
(pp. 396-408)
.
1987
Persistent link: https://www.econbiz.de/10001267147
Saved in:
5
Marketing data analysis by dual scaling
Nishisato, Shizuhiko
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
3
,
pp. 151-170
Persistent link: https://www.econbiz.de/10001069434
Saved in:
6
Typologisierung deutscher Marktforschungsinstitute : Ergebnisse e. empir. Studie
Gaul, Wolfgang
- In:
Marketing : ZFP ; journal of research and management
8
(
1986
)
3
,
pp. 163-172
Persistent link: https://www.econbiz.de/10001015048
Saved in:
7
Gewinnorientierte Produktliniengestaltung unter Berücksichtigung des Kundennutzens
Gaul, Wolfgang
- In:
Journal of business economics : JBE
65
(
1995
)
8
,
pp. 835-855
Persistent link: https://www.econbiz.de/10001183811
Saved in:
8
Analyse von Panel- und POS-Scanner-Daten mit Neuronalen Netzen
Gaul, Wolfgang
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
40
(
1994
)
3
,
pp. 281-306
Persistent link: https://www.econbiz.de/10001168523
Saved in:
9
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
Saved in:
10
Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
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