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Fortin, David R.
Dholakia, Ruby Roy
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Interactivity and vividness effects on social presence and involvement with a web-based advertisement
Fortin, David R.
;
Dholakia, Ruby Roy
- In:
Journal of business research : JBR
58
(
2005
)
3
,
pp. 387
Persistent link: https://www.econbiz.de/10006714078
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2
Emerging issues in electronic marketing: thinking outside the square
Fortin, David R.
;
Dholakia, Ruby Roy
;
Dholakia, Nikhilesh
- In:
Journal of business research : JBR
55
(
2002
)
8
,
pp. 623-628
Persistent link: https://www.econbiz.de/10006723031
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3
Interactivity and vividness effects on social presence and involvement with a web-based advertisement
Fortin, David R.
;
Dholakia, Ruby Roy
- In:
Journal of Business Research
58
(
2005
)
3
,
pp. 387-396
Persistent link: https://www.econbiz.de/10005473470
Saved in:
4
Emerging issues in electronic marketing: thinking outside the square
Fortin, David R.
;
Dholakia, Ruby Roy
;
Dholakia, Nikhilesh
- In:
Journal of Business Research
55
(
2002
)
8
,
pp. 623-627
Persistent link: https://www.econbiz.de/10005473790
Saved in:
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