A makromarketing perspective on social marketing : the case of family planning in India
Year of publication: |
2008
|
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Authors: | Dholakia, Ruby R. |
Published in: |
Key debates and contemporary issues in nonprofit marketing. - Los Angeles [u.a.] : Sage. - 2008, p. 218-230
|
Subject: | Social Marketing | Social marketing | Familienplanung | Family planning | Indien | India |
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