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~person:"Fournier, Susan"
~subject:"Corporate governance"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
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Brand management ; Vol. 2
1
Consumer-brand relationships : theory and practice
1
Handbook of brand relationships
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ECONIS (ZBW)
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Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
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2
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
3
Musings and meditations : where do we go from here?
Breazeale, Michael
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 395-412)
.
2012
Persistent link: https://www.econbiz.de/10009739805
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