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Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies.
Mick, David Glen; Fournier, Susan - In: Journal of Consumer Research 25 (1998) 2, pp. 123-43
Although technological products are unavoidable in contemporary life, studies focusing on them in the consumer behavior field have been few and narrow. In this article, we investigate consumers' perspectives, meanings, and experiences in relation to a range of technological products, emphasizing...
Persistent link: https://www.econbiz.de/10005735648
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Technological consumer products in everyday life : ownership, meaning, and satisfaction
Mick, David Glen; Fournier, Susan - 1995
Persistent link: https://www.econbiz.de/10000917640
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Paradoxes of technology : consumer cognizance, emotions, and coping strategies
Mick, David Glen; Fournier, Susan - 1998
Persistent link: https://www.econbiz.de/10000996255
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Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies
Mick, David Glen; Fournier, Susan - In: Journal of consumer research : JCR ; an … 25 (1998) 2, pp. 123-143
Persistent link: https://www.econbiz.de/10006669275
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Beziehungsmarketing: Des Guten zuviel für die Stammkäufer
Fournier, Susan; Dobscha, Susan; Mick, David Glen - In: Harvard-Business-Manager : das Wissen der Besten 20 (1998) 3, pp. 101-109
Persistent link: https://www.econbiz.de/10007064473
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PREVENTING THE PREMATURE DEATH OF RELATIONSHIP MARKETING - A mounting wave of consumer discontent has yet to reach the bottom line. But sooner or later, corporate performance will...
Fournier, Susan; Dobscha, Susan; Mick, David Glen - In: Harvard business review : HBR 76 (1998) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10005979508
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Rediscovering Satisfaction
Fournier, Susan; Mick, David Glen - In: Journal of marketing 63 (1999) 4, pp. 5-23
Persistent link: https://www.econbiz.de/10005964059