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Brand management
33
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Fournier, Susan
Esch, Franz-Rudolf
132
Burmann, Christoph
127
Melewar, T. C.
104
Baumgarth, Carsten
91
Becker, Sascha O.
88
Woessmann, Ludger
68
Neuman, Shoshana
64
Balmer, John M. T.
63
Huber, Frank
63
Meffert, Heribert
63
Keller, Kevin Lane
62
Bruhn, Manfred
56
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Wiedmann, Klaus-Peter
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48
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47
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38
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37
Bhalotra, Sonia R.
34
Brañas-Garza, Pablo
34
Ind, Nicholas
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Kernstock, Joachim
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33
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33
Uggla, Henrik
33
Gupta, Suraksha
32
Iglesias, Oriol
32
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32
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31
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Brand management ; Vol. 2
2
Harvard business review : HBR
2
Betriebswirtschaftliche Diskussionsbeiträge
1
Boston University School of Management Research Paper
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1
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Strong brands, strong relationships
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ECONIS (ZBW)
34
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Brand architecture strategy and firm value : how leveraging, separating, and distancing the corporate brand affects risk and returns
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 261-280
Persistent link: https://www.econbiz.de/10011453234
Saved in:
2
Attachment security and the strength of commercial relationships : a longitudinal study
Paulssen, Marcel
;
Fournier, Susan
-
2007
Persistent link: https://www.econbiz.de/10003530381
Saved in:
3
Putting the person back in person-brands : understanding and managing the two-bodied brand
Fournier, Susan
;
Eckhardt, Giana M.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 602-619
Persistent link: https://www.econbiz.de/10012177602
Saved in:
4
When brands resonate
Fournier, Susan
;
Solomon, Michael R.
;
Englis, Basil G.
- In:
Handbook on brand and experience management
,
(pp. 35-57)
.
2008
Persistent link: https://www.econbiz.de/10003788968
Saved in:
5
Getting brand communities right
Fournier, Susan
;
Lee, Lara
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 105-111
Persistent link: https://www.econbiz.de/10003847347
Saved in:
6
A consumer-brand relationship framework for strategic brand management
Fournier, Susan
-
1994
Persistent link: https://www.econbiz.de/10003463944
Saved in:
7
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
8
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
9
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
10
Brands as intentional agents : our response to commentaries
Fiske, Susan T.
;
Malone, Chris
;
Kervyn, Nicolas
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
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