Fox, John A.; Shogren, Jason F.; Hayes, Dermot J.; … - In: American Journal of Agricultural Economics 80 (1998) 3, pp. 455-465
We design and implement a method, CVM-X, to calibrate hypothetical survey values using experimental auction markets. We test the procedure using consumer willingness-to-pay for irradiated/nonirradiated meat. Our results show that calibration factors for those who favor the irradiation process...