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~person:"Foxall, Gordon R."
~person:"Garolera, Jordi"
~person:"Holt, Douglas B."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"United States"
~type:"article"
~type_genre:"Reprint"
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Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
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2009
Persistent link: https://www.econbiz.de/10003785277
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Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
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2009
Persistent link: https://www.econbiz.de/10003784803
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